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	<title>Comments on: Dear Steve,</title>
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	<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/</link>
	<description>A blog written by Ralph Hauwert, freelance developer&#38;consultant, specialized in realtime visualisation, 3D and application development. Currently working on Aviary.com.</description>
	<lastBuildDate>Mon, 28 Jun 2010 17:24:19 +0000</lastBuildDate>
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		<title>By: vicmara</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2808</link>
		<dc:creator>vicmara</dc:creator>
		<pubDate>Thu, 10 Jun 2010 22:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2808</guid>
		<description>Nah, ARM does not &quot;build&quot; semiconductors... it is fabless
in other words, an IP core

now, given the overwhelming elasticity of the parties involved, I think a good joke would be a windows mobile edition &quot;platform-built&quot; to a &quot;jailbroken&quot; iPad...</description>
		<content:encoded><![CDATA[<p>Nah, ARM does not &#8220;build&#8221; semiconductors&#8230; it is fabless<br />
in other words, an IP core</p>
<p>now, given the overwhelming elasticity of the parties involved, I think a good joke would be a windows mobile edition &#8220;platform-built&#8221; to a &#8220;jailbroken&#8221; iPad&#8230;</p>
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		<title>By: emurmur</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2750</link>
		<dc:creator>emurmur</dc:creator>
		<pubDate>Tue, 27 Apr 2010 05:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2750</guid>
		<description>I can understand Apple&#039;s (Steve&#039;s) decision.  By having complete control over the hardware, OS and installed software, Apple (Steve) can ensure the quality of the platform.  This is much like a game console licensing model - you have to go through approval before you can be on the platform.  This allows the platform owner to control quality and supply of software on the platform so everyone has the possibility to make money.  This is the only reason I heard Apple (Steve) give that makes sense.

Clearly, folks that own the iPhone have not missed Flash so much that they would not purchase.  Early iPhone purchasers could compare their phones to other phones on the market and clearly see how much better their iPhones where.  No phones had Flash (bad on Adobe), so no one could really complain that Apple didn&#039;t have it.  

However, the iPad is a different story.  I think many folks migrating to the iPad will be doing so to replace laptops.  The most compelling application on the iPad is the browser.  The iPad&#039;s beautiful screen, magazine-like form factory and natural touch input is fantastic - you really want to use this as your exclusive browser.  However, many of the websites that you like so much are crippled on the iPad.  This will be very disappointing to iPad owners.  No matter Steve&#039;s opinion on the technology, people like and use Flash technology every day.  Some even depend on it.  Steve is a very brilliant guy, but even he can&#039;t pretend that he know&#039;s what&#039;s best for these folks - they know what they want.  Steve isn&#039;t doing what is best for users, he is doing what is best for Apple and it&#039;s immediate ecosystem.

I think Apple believes, or at least hopes, that this will push website developers to adopt HTML5 features to replace Flash content.  I have to say, HTML5 just isn&#039;t ready.  I tried using it - it&#039;s not good.  Performance varies widely across browsers, so much so that you can&#039;t rely on it even in some browsers that claim to support it.  The actual api&#039;s differ in detail across browsers as well.  IE doesn&#039;t support it in anyway.  Safari&#039;s support is excellent, but it is only a small percentage of installed browsers.  Go try all the cool demos on the top browsers, including IE, and you will see what I mean.  HTML5 not yet a viable alternative for developing content across platforms.

I think Apple knows that and is ok with it.  To believe that Flash is inferior to HTML5 is stupid.  Steve is definitely NOT stupid.  HTML5 is not yet a viable platform, so why would Steve say developers should use it rather than Flash?  Because you will quickly learn that you can&#039;t use it instead of Flash if your goal is to create content that can play on multiple platforms.  Ultimately, you will come to the inevitable conclusion that you must use ObjectiveC (or C or C++) to develop for iPhone/iPad.  This is good for Apple, because it creates developer lock-in.  It makes it hard to monetize your content on other platforms.  Monitizing other platforms is not something that is good for Apple, so why should they support it?  That makes sense; just be honest about it.  

I mean, did you read the change to the developer agreement, &quot;Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited&quot;. You can&#039;t use &#039;translation&#039; tools.  What the F is C, C++ or ObjectiveC!?  Guess what, GCC uses the LLVM to produce native code for the iPhone and iPad.  SO DOES ADOBE&#039;S PACKAGER FOR IPHONE.  It&#039;s the SAME technology - the same translator!

It&#039;s not about whether Flash is good or bad.  It&#039;s about what is good for Apple.  Apple certainly has the right to decide what that is.  I am not complaining about their decision - it is a good decision for Apple.  It&#039;s the bad mouthing Flash that I find very disturbing because it is not true and it can have very negative consequences for 3rd parties.  Perhaps Adobe brought this on themselves by making the Mac take a backseat to Windows.  Certainly, this doesn&#039;t make it any harder for Apple (Steve) to make the decision to lock-out Flash.  It probably makes it more satisfying.</description>
		<content:encoded><![CDATA[<p>I can understand Apple&#8217;s (Steve&#8217;s) decision.  By having complete control over the hardware, OS and installed software, Apple (Steve) can ensure the quality of the platform.  This is much like a game console licensing model &#8211; you have to go through approval before you can be on the platform.  This allows the platform owner to control quality and supply of software on the platform so everyone has the possibility to make money.  This is the only reason I heard Apple (Steve) give that makes sense.</p>
<p>Clearly, folks that own the iPhone have not missed Flash so much that they would not purchase.  Early iPhone purchasers could compare their phones to other phones on the market and clearly see how much better their iPhones where.  No phones had Flash (bad on Adobe), so no one could really complain that Apple didn&#8217;t have it.  </p>
<p>However, the iPad is a different story.  I think many folks migrating to the iPad will be doing so to replace laptops.  The most compelling application on the iPad is the browser.  The iPad&#8217;s beautiful screen, magazine-like form factory and natural touch input is fantastic &#8211; you really want to use this as your exclusive browser.  However, many of the websites that you like so much are crippled on the iPad.  This will be very disappointing to iPad owners.  No matter Steve&#8217;s opinion on the technology, people like and use Flash technology every day.  Some even depend on it.  Steve is a very brilliant guy, but even he can&#8217;t pretend that he know&#8217;s what&#8217;s best for these folks &#8211; they know what they want.  Steve isn&#8217;t doing what is best for users, he is doing what is best for Apple and it&#8217;s immediate ecosystem.</p>
<p>I think Apple believes, or at least hopes, that this will push website developers to adopt HTML5 features to replace Flash content.  I have to say, HTML5 just isn&#8217;t ready.  I tried using it &#8211; it&#8217;s not good.  Performance varies widely across browsers, so much so that you can&#8217;t rely on it even in some browsers that claim to support it.  The actual api&#8217;s differ in detail across browsers as well.  IE doesn&#8217;t support it in anyway.  Safari&#8217;s support is excellent, but it is only a small percentage of installed browsers.  Go try all the cool demos on the top browsers, including IE, and you will see what I mean.  HTML5 not yet a viable alternative for developing content across platforms.</p>
<p>I think Apple knows that and is ok with it.  To believe that Flash is inferior to HTML5 is stupid.  Steve is definitely NOT stupid.  HTML5 is not yet a viable platform, so why would Steve say developers should use it rather than Flash?  Because you will quickly learn that you can&#8217;t use it instead of Flash if your goal is to create content that can play on multiple platforms.  Ultimately, you will come to the inevitable conclusion that you must use ObjectiveC (or C or C++) to develop for iPhone/iPad.  This is good for Apple, because it creates developer lock-in.  It makes it hard to monetize your content on other platforms.  Monitizing other platforms is not something that is good for Apple, so why should they support it?  That makes sense; just be honest about it.  </p>
<p>I mean, did you read the change to the developer agreement, &#8220;Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited&#8221;. You can&#8217;t use &#8216;translation&#8217; tools.  What the F is C, C++ or ObjectiveC!?  Guess what, GCC uses the LLVM to produce native code for the iPhone and iPad.  SO DOES ADOBE&#8217;S PACKAGER FOR IPHONE.  It&#8217;s the SAME technology &#8211; the same translator!</p>
<p>It&#8217;s not about whether Flash is good or bad.  It&#8217;s about what is good for Apple.  Apple certainly has the right to decide what that is.  I am not complaining about their decision &#8211; it is a good decision for Apple.  It&#8217;s the bad mouthing Flash that I find very disturbing because it is not true and it can have very negative consequences for 3rd parties.  Perhaps Adobe brought this on themselves by making the Mac take a backseat to Windows.  Certainly, this doesn&#8217;t make it any harder for Apple (Steve) to make the decision to lock-out Flash.  It probably makes it more satisfying.</p>
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		<title>By: nuthinking blog - Christian Giordano &#187; Blog Archive &#187; Something you should consider before buying an iPad</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2738</link>
		<dc:creator>nuthinking blog - Christian Giordano &#187; Blog Archive &#187; Something you should consider before buying an iPad</dc:creator>
		<pubDate>Thu, 01 Apr 2010 21:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2738</guid>
		<description>[...] the web? I&#8217;m sure there are many others which regularly see websites with Flash content, like the one showed during the presentation, which are not the popular large Web 2.0 sites (YouTube, Vimeo), many small and personal sites can [...]</description>
		<content:encoded><![CDATA[<p>[...] the web? I&#8217;m sure there are many others which regularly see websites with Flash content, like the one showed during the presentation, which are not the popular large Web 2.0 sites (YouTube, Vimeo), many small and personal sites can [...]</p>
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		<title>By: Dear Steve, &#171; Ionel Crisu</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2729</link>
		<dc:creator>Dear Steve, &#171; Ionel Crisu</dc:creator>
		<pubDate>Thu, 18 Mar 2010 08:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2729</guid>
		<description>[...] You HAVE TO READ this post from UnitZeroOne: Read More&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] You HAVE TO READ this post from UnitZeroOne: Read More&#8230; [...]</p>
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		<title>By: 苹果为何不在 iPhone、iPad 平台支持 Flash &#8211; 【For your have】</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2714</link>
		<dc:creator>苹果为何不在 iPhone、iPad 平台支持 Flash &#8211; 【For your have】</dc:creator>
		<pubDate>Thu, 25 Feb 2010 08:25:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2714</guid>
		<description>[...] 注：春节期间构思此文，一直没发出来，后来发现有不少人也持类似观点，澄清一下，并非拾人牙慧。 [...]</description>
		<content:encoded><![CDATA[<p>[...] 注：春节期间构思此文，一直没发出来，后来发现有不少人也持类似观点，澄清一下，并非拾人牙慧。 [...]</p>
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		<title>By: 致 &#8211; 乔布斯 &#124; 逐梦驿站</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2711</link>
		<dc:creator>致 &#8211; 乔布斯 &#124; 逐梦驿站</dc:creator>
		<pubDate>Wed, 24 Feb 2010 14:01:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2711</guid>
		<description>[...] Flash上著名3D渲染引擎的作者Raiph在iPad发布当日在他的博客上发表了一篇长信《致-乔布斯》。Raiph刚刚加入了专门开发各种&#8216;在线创作&#8217;RIA应用的Aviary网站。 这封长信洋洋洒洒数千字，并引来几十个内容深刻的回复。全文分为四大段落。以下是大概内容： (全文…) [...]</description>
		<content:encoded><![CDATA[<p>[...] Flash上著名3D渲染引擎的作者Raiph在iPad发布当日在他的博客上发表了一篇长信《致-乔布斯》。Raiph刚刚加入了专门开发各种&lsquo;在线创作&rsquo;RIA应用的Aviary网站。 这封长信洋洋洒洒数千字，并引来几十个内容深刻的回复。全文分为四大段落。以下是大概内容： (全文…) [...]</p>
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		<title>By: Dale</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2707</link>
		<dc:creator>Dale</dc:creator>
		<pubDate>Wed, 24 Feb 2010 06:40:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2707</guid>
		<description>There seems to be some unwarranted backlash coming from HTML5 supporters. They do realize, don&#039;t they, that many Flash Developers have come from HTML backgrounds? If they get their way, Flash dies, we go back to HTML, they&#039;d better be ready for a hell of a challenge.</description>
		<content:encoded><![CDATA[<p>There seems to be some unwarranted backlash coming from HTML5 supporters. They do realize, don&#8217;t they, that many Flash Developers have come from HTML backgrounds? If they get their way, Flash dies, we go back to HTML, they&#8217;d better be ready for a hell of a challenge.</p>
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		<title>By: Cauê Waneck</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2691</link>
		<dc:creator>Cauê Waneck</dc:creator>
		<pubDate>Tue, 09 Feb 2010 01:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2691</guid>
		<description>Ralph,

Nice post. A nice site you should see is http://www.defectivebydesign.org/ipad . Apple is engaging on some serious matters related to monopolies and customer&#039;s freedoms. I really hope that this trend does not catch on.</description>
		<content:encoded><![CDATA[<p>Ralph,</p>
<p>Nice post. A nice site you should see is <a href="http://www.defectivebydesign.org/ipad" rel="nofollow">http://www.defectivebydesign.org/ipad</a> . Apple is engaging on some serious matters related to monopolies and customer&#8217;s freedoms. I really hope that this trend does not catch on.</p>
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		<title>By: Pieter Kubben</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2681</link>
		<dc:creator>Pieter Kubben</dc:creator>
		<pubDate>Sun, 31 Jan 2010 15:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2681</guid>
		<description>Great post, the best one on this topic!

Linked you on my blog-topic &quot;Bashing or Flashing the iPad&quot; at
http://blog.digitalneurosurgeon.com/?p=646

Pieter</description>
		<content:encoded><![CDATA[<p>Great post, the best one on this topic!</p>
<p>Linked you on my blog-topic &#8220;Bashing or Flashing the iPad&#8221; at<br />
<a href="http://blog.digitalneurosurgeon.com/?p=646" rel="nofollow">http://blog.digitalneurosurgeon.com/?p=646</a></p>
<p>Pieter</p>
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		<title>By: Bashing or Flashing the iPad? &#124; DigitalNeurosurgeon.com</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2680</link>
		<dc:creator>Bashing or Flashing the iPad? &#124; DigitalNeurosurgeon.com</dc:creator>
		<pubDate>Sun, 31 Jan 2010 15:42:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2680</guid>
		<description>[...] there were many responses on the web, both positive and negative. Let&#8217;s start with the funniest one that touches the topic we&#8217;ll discuss in [...]</description>
		<content:encoded><![CDATA[<p>[...] there were many responses on the web, both positive and negative. Let&#8217;s start with the funniest one that touches the topic we&#8217;ll discuss in [...]</p>
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		<title>By: The buzz around iPad &#124; massiveProCreation Blog</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2678</link>
		<dc:creator>The buzz around iPad &#124; massiveProCreation Blog</dc:creator>
		<pubDate>Sat, 30 Jan 2010 13:28:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2678</guid>
		<description>[...] are some interesting post about the new iPad check them out: TheFlashBlog.com Open letter to Steve EverytingFlex [...]</description>
		<content:encoded><![CDATA[<p>[...] are some interesting post about the new iPad check them out: TheFlashBlog.com Open letter to Steve EverytingFlex [...]</p>
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		<title>By: Lee Brimelow mostra porque o iPad NÃO oferece &#8220;the ultimate browsing experience&#8221;. &#124; Cabanoblog</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2676</link>
		<dc:creator>Lee Brimelow mostra porque o iPad NÃO oferece &#8220;the ultimate browsing experience&#8221;. &#124; Cabanoblog</dc:creator>
		<pubDate>Fri, 29 Jan 2010 18:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2676</guid>
		<description>[...] Ralph Hauwert, em seu blog UnitZeroOne, escreveu uma cartinha sobre isso diretamente para o Steve Jobs. Abaixo, um dos vídeos citados na carta. Fica também o meu coro: Ei, Steve, vai tomar no [...]</description>
		<content:encoded><![CDATA[<p>[...] Ralph Hauwert, em seu blog UnitZeroOne, escreveu uma cartinha sobre isso diretamente para o Steve Jobs. Abaixo, um dos vídeos citados na carta. Fica também o meu coro: Ei, Steve, vai tomar no [...]</p>
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		<title>By: FlashScope</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2675</link>
		<dc:creator>FlashScope</dc:creator>
		<pubDate>Fri, 29 Jan 2010 14:53:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2675</guid>
		<description>Seems like epic fail, though I like the Hitler video =)</description>
		<content:encoded><![CDATA[<p>Seems like epic fail, though I like the Hitler video =)</p>
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		<title>By: laura</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2674</link>
		<dc:creator>laura</dc:creator>
		<pubDate>Fri, 29 Jan 2010 13:10:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2674</guid>
		<description>How come Ralph doesn&#039;t answer anymore?</description>
		<content:encoded><![CDATA[<p>How come Ralph doesn&#8217;t answer anymore?</p>
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		<title>By: Jochen Szostek</title>
		<link>http://www.unitzeroone.com/blog/2010/01/27/dear-steve/comment-page-1/#comment-2671</link>
		<dc:creator>Jochen Szostek</dc:creator>
		<pubDate>Fri, 29 Jan 2010 08:46:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.unitzeroone.com/blog/?p=330#comment-2671</guid>
		<description>Who cares about this dumb decision by Apple?

Imo better, and more open systems are waiting to get some attention. (ok, the devices might not look as good, but hey, functionality is also important) Just switch to Android and buy a non Apple tablet instead of the Ipad...trying to convince a stubborn brand is not the job of a customer.

And I admit I&#039;ve never been an Apple fanboy. And I&#039;ve never cared about  looks (and never will) unless it comes down to chicks. :D</description>
		<content:encoded><![CDATA[<p>Who cares about this dumb decision by Apple?</p>
<p>Imo better, and more open systems are waiting to get some attention. (ok, the devices might not look as good, but hey, functionality is also important) Just switch to Android and buy a non Apple tablet instead of the Ipad&#8230;trying to convince a stubborn brand is not the job of a customer.</p>
<p>And I admit I&#8217;ve never been an Apple fanboy. And I&#8217;ve never cared about  looks (and never will) unless it comes down to chicks. <img src='http://www.unitzeroone.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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